Feiyue is definitely an established sports brand among domestic brands. If you have never heard of its sports shoes, are "Jiefang Shoes" unfamiliar to you? That’s right, Feiyue’s predecessor was the manufacturer of Jiefang shoes. Later, it slowly transformed into a sports brand. Below, the editor of Quliu.com will take you to learn more about Feiyue.

What is the brand of Feiyue

The trademark "Feiyue" was created by the original Shanghai Rubber Industry Company. In the early 1950s, more than 80 companies that made shoes and tire products merged into a public-private partnership, including Shanghai Dafu Company, which was established in the 1920s and 1930s. After the merger, these enterprises established Shanghai Rubber Industry Company, which had 10 rubber shoe factories, namely Shanghai Rubber Shoes Factory 1 to Shanghai Rubber Shoes Factory 10.

In 1958, "Leap", a civilian sports shoe developed based on the military liberation shoes, was born. Because they are light, soft, and durable, Feiyue shoes are generally welcomed by people. The color scheme of white soles, red and blue stripes made Feiyue shoes a popular "fashion item" in the 1970s and 1980s. It is said that at its peak, sales of Feiyue shoes reached more than 10 million pairs a year.

But the good times did not last long. After 1986, Shanghai Rubber Industry Company began to restructure. Like many time-honored brands, Feiyue has experienced a series of reform pains. The ownership of its brand was once unclear. In 1992, Dafu Rubber Factory was placed under Shanghai Tire and Rubber (Group) Co., Ltd., and later merged into Shanghai Huayi Group. In 1997, Dafu Rubber Factory invested and established Shanghai Dabowen Shoes Co., Ltd.; in the same year, Dabowen Shoes was transferred to Shanghai Lansheng Co., Ltd.

A leaping dealer found Da Bowen Shoes Co., Ltd. This dealer is a bit special. He is a Frenchman named Patrice Bastian. It was this person who later made Feiyue develop overseas. After Da Bowen verbally authorized the FEIYUE trademark to the Frenchman, he registered the FEIYUE international trademark in France in 2006.

How much does a pair of Feiyue sneakers cost?

In August 2015, a sales agent of Feiyue negotiated a cooperation with Disney and obtained the authorization for "Star Wars". So now there are Feiyue's interstellar shoes, with a retail price of about 200 yuan. The design of the French version of Feiyue is more in line with the preferences of young people. More than 60 color combinations can be produced from 4 basic models, and great efforts are made in publicity. A pair of shoes sells for 50 to 100 euros on its official website.

So far, France's FEIYUE's overseas sales have nothing to do with domestic companies. Since FEIYUE's international trademark has been registered, the trademark dispute cannot be resolved in a short time. So the situation is still like this: foreign Feiyue is sold overseas, and domestic Feiyue is sold domestically.

How are Feiyue shoes

The editor has never worn Feiyue shoes, but the editor has found comments from netizens on the Internet for my friends:

1. Domestic Conscience Feiyue white shoes, even exo Chanyeol is wearing them. They are cheap and white. The white Nike adi Stevenmadden shoes at home are all yellowed. I will buy this one after it turns yellow! So cheap and easy to wear. There is also a pair of Feiyue that was taken by the French and sold for 70 dollars. I was so scared that I quickly bought a domestically produced pair to suppress my shock. However, I would also buy the French pair of 70 dollars Feiyue.

2. The desire to buy was triggered by seeing a post about Feiyue's popularity abroad. I bought it from a certain store and it arrived the next day. There is no room for regret! The domestically produced Feiyue is still packaged in kraft paper, with a faint rubber smell, which reminds me of my childhood memories (my mother said she thought I bought the wrong thing [Laughter and Crying R]) The shoes are two sizes larger than the normal size! The shipping fee is 60 yuan for two pairs, and the French version is 80 dollars for a pair! Of course, they are not very comfortable, and of course they are not very beautiful, but white shoes are very easy to match, and they can hold up with small pants, sweatpants, and dresses. I have to say that retro things are also full of fashionable elements! I believe that couple shoes will be very impressive when they go out on the street!

3. Feiyue is already very far ahead and is said to have been acquired by a French company. Sold 400 a pair. Being 36 online feels like stepping on shit. And you will see many foreigners wearing them on the road. Absolutely fashionable.

4. Feiyue Xiaobai Shoes, I really like these shoes. I bought them in size 36 on Jingdong Mall. Sports shoes are usually 36 and a half, so it is recommended to buy a smaller size. I thought it would be heavy at first, but I didn’t expect it to be quite light. The rubber sole is very soft and very elastic when walking. I really, really like it. It’s just right for this season when it’s neither cold nor hot.

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