Many friends may be familiar with the Hollister brand. As a fashion brand, Hollister’s main customers are young people, so there must be many people who have bought this brand. Hollister’s quality and reputation have always been very good, and the price is also quite fair. This is why it is so popular. The editor of q6u.com will introduce it to you

Hollister brand introduction

Hollister (Hollister Co.) brand, generally called "Hollister", or referred to as HCO, Seagull. It is a sub-line brand of the American high-end casual wear brand A&F (Abercrombie Fitch). Hollister is aimed at young men and women and strives to reflect the Southern California beach surfing style. It uses materials that are more affordable than A&F. The corresponding price of Hollister is also lower than A&F.

In July 2000, the first Hollister (Hollister) Co.) brand store opened in the Easton Town Mall in Ohio, with the concept of Laid-back California Surf Lifestyle and a fictional brand story that makes shoppers more fascinated - Hollister Co. was founded in SoCal in 1922 by Mr. J.M. Hollister.

Hollister Co. began internationalization in January 2006 and successively expanded to Canada and the United Kingdom. Today, Hollister Co. has more than 500 stores around the world. The Hollister store is decorated like a typical California beach house. The store employees are all young and handsome men and beauties, all wearing flip-flops and Hollister casual clothes.

Beginning in the summer of 2007, A&F (Abercrombie&Fitch) spent US$10 million to install visually stunning video walls in the lobbies of all Hollister Co. stores in the United States. The 24-hour video surveillance of Huntington Beach, a surfing resort on the West Coast of California, really gives people a very West Coast feeling!

Although Hollister clothing is not very different from the main brand A&F, it has successfully created a differentiated market with its different brand positioning and market communication, and has won the love of many young people of the 10th generation. It is also loved by young people in Hong Kong, Taiwan and other places in China~

Although Hollister clothing is not very different from the main brand A&F, it has successfully created market differentiation by virtue of different brand positioning and market communication, and has won the love of many 10th generation young people.

Hollister's sexy California campaigns for several seasons have been shot by famed veteran photographer Bruce Weber. Under his charming lens, young Californian boys and girls are full of energy in the retro and yellowed pictures, performing a different kind of sexy style

What is the quality of Hollister?

Hollister belongs to the mid-range grade. Below is what netizens have said about it.

1. I think LLISTER's clothes are quite popular. Many young people in the United States now like this brand of clothes. If you want to buy them, I suggest you go to a purchasing agent, which is more cost-effective. I don’t know if you have heard of ohighbrand. You can find them on Baidu, which specializes in American purchasing agents.

The Hollister brand itself is not particularly well-known. However, his sub-brand Abercrombie & Fitch is very popular among young people in the United States. Because they are a subsidiary and parent company, they actually sell basically the same things and the prices are similar. In short, in terms of quality, cost-effectiveness, and popularity, it is very worthwhile.

2. The quality is terrible

No design, I really don’t know why it is so popular

The gay community doesn’t understand why they like Xiao Haiou so much

At least Abercrombie Fitch is somewhat unique

3. The double-lined seagull can only be used to make money. I don’t know when Hollister became a clothing label for gays.

4. If it is not a fleshy type, it is recommended not to buy it. After all, there are very few suitable sizes. After washing, in addition to the cotton quality being affected, the whole piece will become larger.

I think the characteristic of Hollister's T-shirts is pilling, but the pilling effect is quite handsome and very soft. It feels like pajamas when worn. Imagine going out to play all night and being too sleepy to wear Jizo Xiaowang for a night. You may be sore all over. Wearing Hollister for a night may not make you feel so uncomfortable. I feel that domestic awareness is relatively low. I have one. I wore it for more than a year before a friend recognized this brand. We are often laughed at because the pilling is like this. Why don't you throw it away and replace it? Which street stall bought this bulabulabula

Hollister is a brand owned by Abercrombie & Fitch, which is one level lower than A&F. The style is the same, but the material is different and the price is cheaper. They all have a casual style, and the brand image is sunshine, beach, tall, rich, handsome and white and beautiful. Hollister focuses on high school students, while Abercrombie & Fitch targets college students. Of course, this is in the United States, and in China they are basically one level higher. Therefore, most of Hollister's store clerks are college students working part-time. The first thing they require is temperament, followed by body and appearance, which is to create an image of a rich second-generation college student.

Hollister domestic store

This website has successfully displayed the HOLLISTER brand on the Internet. The website has 400,000 visitors a month and online sales are doing much better than expected. Hollister currently has stores in the country. The design style in the American store matches that on the website, with dim lighting, sexy fragrance, and a lazy and comfortable style on the beach. Most of the clothes have a red seagull logo on them.

Hollister US store price: sleeveless or short-sleeved $15.5-30, sweater $44.5-99.5, jeans $49.5-79.5, short skirt $44.5-49.5, long skirt $49.5-59.5, jacket $79.5-300, swimsuit (Top) $29.5, (Bottom) $24.5, perfume $19.5-50, sandals $39.5, belt $24.5-44.5, hat $29.5, scarf $29.5-39.5

Domestic specialty store:

The first domestic specialty store on the third floor of Raffles City, Shanghai Opened on November 26, 2011.

The second domestic specialty store is on the first floor of Beijing Fenghuanghui, on the north side of Jingshun Road, Sanyuanqiao

The third domestic specialty store is Shenzhen Vientiane City Store

The fourth domestic specialty store is on the second floor of Tianjin Galaxy International Shopping Center

The fifth domestic specialty store Taikoo Li South District, Sanlitun, Beijing

The sixth domestic specialty store on the second floor of Hangzhou Vientiane City Shopping Center

The seventh domestic specialty store on the first floor of Nanjing Aishang Tiandi

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