Perhaps when everyone talks about NIKE, they always think that NIKE shoes are just air cushions in addition to air cushions, and they don't feel good on the feet, and they don't have too much "emotion". In fact, this "air cushion" from NIKE is enough to last me for so many years! After all, air mattresses have been used for so many years, and everyone knows it. But in fact, NIKE has put in a lot of effort in order to reform and move forward!

The birth of NIKE AIR technology

In 1979, Nike obtained the technical patent for air cushion "Air" and put the inflatable film into the midsole of running shoes to provide cushioning. Since then, it has not only brought considerable profits to the brand, but also through continuous innovation, it has brought more advanced air-cushion shoes with more obvious effects and richer visuals. It is also because of continuous innovation that the brand has maintained its vitality in the fierce market competition. Of course, market competition is cruel, and competitive advantages are not static. If you don't advance against the current, you will retreat. Every brand will always use its own special skills to seek its own place in the market. For us consumers, reasonable competition should also be a good thing to promote the continuous development of products, the advent of more and better products, enrich our choices, and meet our requirements.

Which one is better, NIKE air cushion or Adidas BOOST

2013 must be a year that can be recorded in history for the sneaker world, because that year Adidas brought Boost to us. Subsequent development proved that this is a strong material shock-absorbing technology that can quickly sweep the market. This material has the two advantages of extremely high comfort and high-response cushioning, and has strong versatility and applicability. Looking at today's Adidas products, Boost can be seen in almost all series of products, which shows its influence.

In the following years, Adidas relied on the advantages of Boost to make the brand's direct competitor Nike very passive. With its product advantages and strong publicity and endorsements, consumers have obvious preferences and tendencies towards Boost. However, Nike, which has always promoted technology as the brand's trump card, fell behind for a while. Nike naturally has to come up with countermeasures. Therefore, in the past few years, we have also seen that Nike has gradually come up with countermeasures. As the core technological content of the brand, air cushions have also frequently used tricks.

The improvement of Nike air cushion technology

Speaking of Nike's popular air cushion technology, Zoom Air must be the one that is recognized and welcomed. Better elasticity and better feedback make this kind of air cushion appear on different types of shoes and cover many product fields. Although this technology has been around for many years, an important reason for its longevity is that it is constantly being adjusted and improved to achieve better results.

We have seen many types of Zoom Air cushions in the past few years, but Hex-Zoom and full-length window-type Zoom will definitely impress everyone. The former appeared on LBJ12 and 13. The shoes create a Zoom composite system and adopt a block design to achieve more targeted cushioning and feedback effects. The latter is naturally represented by the KD series of sneakers. This kind of Zoom Air cushion is not only larger in area, but also has a significant height difference between the front and rear palms, and the air cushion is very thick. The advantage of this is that it brings a good cushioning effect and brings better elastic feedback through structural adjustment. Of course, for everyone, solving the problem of broken tubes will definitely make it more popular. The launch of Nike LeBron 15 last year, which combined Max Air and Zoom Air, once again ignited everyone's interest in air cushion cushioning. After all, an air cushion that combines the advantages of Zoom Air and Air Max is worth looking forward to.

Research and development of innovative air cushion products

Visible large air cushions have always been what we are pursuing. Being able to step on the air is not only our initial desire for air cushions, but also what Nike has been pursuing these years. After 30 years of continuous development, Nike Air VaporMax was born. In addition to the more visual impact in appearance, the breakthrough is that the Nike VaporMax Air cushion is used as the outsole of the shoe. In the past, the air cushion needed to be shaped into a fixed structure, but the elasticity of the new air cushion can ensure its independent movement, and the removal of rubber protection allows the air cushion to hold more air. No wonder many reviews said that this is a product that achieves the mission of Air cushions. This time we actually stepped on the air cushion.

This year's VaporMax craze has not dissipated. At the same time, we also saw news of the new product Nike Air Max 270. The thickest MAX AIR heel in history brings an obvious large cushion capacity. The purpose of this MAX AIR is to reduce the pressure in the air cushion, naturally to provide better cushioning function and comfort. At the same time, the shoe uses a special engineering mesh upper. All this shows that this is a Nike Air shoe that is truly defined as a 100% sports and leisure style, and no longer appears as a running shoe. As one of this year's flagship products, more colors will be launched one after another. I wonder if such a new product with a translucent and eye-catching air cushion can arouse everyone's desire to buy.

Improvement and integration of air cushion products

For a shoe, a certain part or design may be very representative and make you remember it. Some friends like the appearance of classic retro products, but compared to the feel of retro shoes, they would like to add some modern new technologies to improve comfort. Therefore, we have not only seen products with modified markings and production processes, but also new fusion products.

The Nike Air Max "Big Logo" series launched some time ago is a representative of this method. It retains the retro shape of the shoe itself, is made of lightweight seamless material, and then adds an eye-catching Big Logo to the shoe body, which meets the basic needs of daily wear on the street. Shoes such as Air VaporMax 95 and Air VaporMax Plus retain classic shoe bodies and graft VaporMax air-cushion outsole. While continuing the classic retro appearance and catering to the trend, they improve the wearing experience and absorb the essence of each other to combine. This is undoubtedly another way to seize the market.

Air Max The establishment of Day

This is a day about air cushions. Although March 26th every year is not a special holiday, for Sneakerheads, this is a day that belongs to Air Max. Since 2014, Nike has used March 26 as an important opportunity to promote Air Max culture. It not only holds various activities, but also launches new products, launches voting activities, and brings back classic shoes.

The launch of new products on such a day naturally attracts much attention. The story and birth of Air Max Zero, the shoes launched by HTM team Hiroshi Fujiwara, Tinker Hatfield, and Mark Parker based on their respective concepts, and the debut of VaporMax all come from this day. In the voting session, not only will the most selected Air Max 1 atmos “Elephant” be brought back, the “Vote Forward” session will also put the works of designers with the most votes on sale. The Air Max 1 brought in the form of ANNIVERSARY is also quite classic. The Air Max 1 "Master", which presents the textures and elements representative of the most classic shoes in the past thirty years in the form of "What the", is also eye-catching enough in itself, and Wang Junkai's upper feet are even more popular. Of course, the various activities held are also exciting. If you want to feel the strong atmosphere, you may wish to go to the event site to feel the atmosphere of Air Max Day if you have the opportunity.

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