When you hear this name, you may feel unfamiliar, because Hanes is an American clothing brand, so it is understandable that you are not familiar with it. The Chinese name of Hanes is Hengshi. The style of this brand's clothes is more casual and popular. As a q6u editor who has bought Hanes before, this brand is indeed outstanding. Do you want to know?

How is the Hanes brand

Hanes is a clothing brand that started in 1901. It is sold in 43 countries, with global retail sales exceeding US$4 billion. It has been endorsed by legendary superstar Michael Jordan for more than 10 years. The Hanes brand was born in North Carolina in the southeastern United States.

A brand that started in 1901,

A brand that sells well in 43 countries,

A brand with global retail sales of more than 4 billion US dollars,

A brand endorsed by the legendary superstar Michael Jordan for more than 10 years,

The number one clothing brand in the United States - Hanes - has now come to China.

Optimistic, positive, concise and natural, after more than 100 years of development, Hanes is the endorsement of American dressing style. In a 2003 DSN survey, when Americans were asked "If you were to buy clothing, which brand would be your first choice?" Hanes was the number one brand in men's clothing, women's clothing, children's clothing and underwear. As small as a pair of socks and a pair of underwear, as large as a casual coat or a pair of sports trousers, Hengshi does its best to integrate comfort and beauty, making practicality and fashion comparable.

As a leader in the underwear industry, Hengshi has led changes again and again. In 1901, Hengshi invented the earliest two-piece men's underwear, rewriting the history of underwear. In the 1950s, Hengshi invented women's socks without back seams, and women all over the world flocked to them. In 2003, Hengshi once again used TaglessTM (sensorless tags) to set off an underwear storm in the United States. Polyester trademarks and wash labels can no longer be found on Hengshi’s T-shirts. All label information is printed directly on the clothes through a special process. Consumers no longer have to remove those annoying labels by themselves, and they are more relaxed between movement and movement. From New York to Times Square to Comfort Town, Texas, from Michael Jordan to Jackie Chan, thousands of consumers have filled their wardrobes with Hengshi’s label-free underwear.

In the United States, Europe, and Japan, Hengshi has become a close friend in people's lives. Today, Hengshi comes to China and wants you to share this senseless comfortable experience and the source of confident charm.

Although Winston-Salem, North Carolina is still the headquarters of the Hengshi brand today, Hengshi's business has spread all over the world and has become one of the world's largest clothing brands. From a small family company to today's $18 billion global business - Sara Lee - the Hengshi brand has gone through a century of colorful history.

1901 J. Wesley Hanes establishes Shamrock Mills Company: Pleasant Hanes establishes P.H. Hanes Knitting Company and invents two-piece men's underwear

1920 P.H Hanes' business expands into bottoms, underwear, pajamas and knitwear

1965 The two Hanes companies merged to form the Hanes Corporation, the only merger in history of two companies with the same last name. The company is listed on the New York Stock Exchange

1972 L’eggs, the most successful stocking brand ever, is "incubated" at Hanes

1979 Hanes Corporation, including L’eggs, is acquired by Consolidated Foods Corporation and renamed to its current name, Sara Lee Corporation

In 1986, Hanes founded the Hanes Her Way brand, specializing in the production of women's underwear. Hanes Her Way was a huge success and quickly became a brand with hundreds of millions of dollars in assets

In 1989, Hanes signed an advertising contract with a budding young basketball player studying at the University of North Carolina, who would become a global legend in the future. Michael Jordan

In 1996, Hanes sponsored the 1996 Atlanta Olympic Games and sponsored the U.S. National Team. As part of the sponsorship, Hanes raised nearly $1 million for underprivileged children in the Atlanta area and UNICEF by auctioning limited-edition T-shirts for 517 days. The last T-shirt sold for a sky-high price of $42,000, becoming the most expensive T-shirt in history

In 1997, the global retail sales of the Hanes brand exceeded 4 billion US dollars, bringing daily comfortable, high-quality underwear and clothing to every corner of the world

In 2000, Hanes became the number one clothing brand in the United States

Hanes came to China in 2004

Hanes brand landed in China for a special launch

Is the Hanes brand a luxury product?

Hanes is not a luxury product, it is a mid-range casual fashion brand.

It turns out that it has the same status as the supermarket underwear brands you see in China

But it is a brand that aspires to be rich, rich and handsome. It is changing itself crazily, what it has done, and its successful counterattack, let us take a look

First of all, I must thank friends in the fashion circle in the same country for their help.

Yes, it is our American street brand Supreme. Hanes has successfully opened the wallets of people in the fashion circle through Supreme

Of course Hanes will not stop here

I have found international friends nearby. He is the Japanese dark boss, who is he? This is our mastermind JAPAN. Although it has committed suicide, the three-piece collaboration with Hanes before death? At that time, it was no less popular in the fashion circle than Supreme x Hanes.

Hanes has thoroughly felt the power of the trend circle. No, recently it has cooperated with Vetements, a hot new star in the trend circle. The specific products have not yet appeared, but I believe it will definitely set off another wave of Hanes

How is the quality of the Hanes brand

Hengshi (Hanes) At the same time, he is also a leader in reform, bringing innovative concepts to the field of underwear, such as non-sensory label technology, skin-friendly elastic waistbands, etc., in order to continuously improve products and bring consumers into a new realm of more comfortable dressing. As a leader in the underwear industry, Hanes has led changes time after time. Polyester trademarks and wash labels are no longer found on Hanes T-shirts. All label information is printed directly on the clothes through a special process. Consumers no longer have to remove those annoying labels by themselves, and they are more relaxed between movement and movement. From New York to Times Square to Comfort Town, Texas, from Michael Jordan to Jackie Chan, thousands of consumers have filled their wardrobes with Hanes label-free underwear. Legendary superstar Michael Jordan has endorsed the Hanes brand for more than 10 years.

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